this week i saw people who have 60,000 twitter followers who averaged 2 likes on each of their tweets

and i saw a couple of people with 500 followers who had a tweet retweeted 8,000 times.

there is a quiet elegance about what happens on twitter where

you have to produce.

just because youre someones favorite tv star or soccer player or dumbass

people arent going to retweet you unless they love what you said and they want their friends to see it.

thats it.

so even if marilyn monroe was around, people might “like” a tweet she put out there, even if it was crap

but if she totally busted with some wisdom

or posted a picture of a particularly adorable kitten

she’d get some damn retweets.

journalists should worry about doing their job first and foremost.

then they should tweet it out 3 or 4 times with a variety of super fascinating headlines.

one of em will catch if it’s a good story.

and guess what, if no one is retweeting your stuff,

don’t worry about it. some people are working and dont have time for fucking twitter.