Why do magazines – especially Billboard – hate Lil Nas X so much?

Is the story of a gay, 20 year-old rapper with a country song that has set the record for being on Billboard’s Hot 100 the longest in history (18 weeks) not compelling enough to put on its own cover?

Is it because he’s probably a one-hit wonder? Isn’t that the case for most hits? That didn’t stop them from giving PSY the Elvis treatment when he was just #2 on the same chart.

Billboard dragged its feet and only put Daddy Yankee in its cover after his run of 16 weeks… but they finally conceded on their year end mop-up issue. Will Nas X have to wait until December?

But seriously, why no love for the kid who bought the beat for the year’s monster jam for $30 and roped in Miley Cyrus’s dad and later a K-Pop boybander to keep the party going? Are they hating the player or the game?

He literally hit the high score on their bullshit scoreboard and they stubbornly refuse to give him his well earned props. Why?

It makes me wonder if the cover is for sale. Has his label, Columbia, refused to pay – rightfully? Is that how Billboard works? Is that the obvious conclusion? Are they forever embarrassed for manually removing the song from the Country chart in March? Did he not handle that with enough class?

Which raises the question: exactly how many weeks must a brother have his song atop the Billboard Hot 100 until Billboard places him on the cover? How many millions of views must his video get? Is 254 million not enough?

Billboard isn’t alone. Last week Rolling Stone had the chance to do the right thing by putting the Southern rapper on its cover as part of its New Artist issue but instead chose the teen spirit, Billie Eilish, who is def worthy of praise — but as Babe Ruth said when a reporter asked him in 1930 how he felt about having a larger salary than President Hoover, the Bambino quipped, “I had a better year.”

Nas X is having the Best Year Ever and yet Rolling Stone didn’t even put his name on the cover of this month’s issue.

Shout out to the magazines who have given him his rightful props. Leading the pack is Teen Vogue who for the last few years have consistently done the right thing. In June they were the first to give Nas X the cover story treatment. Since then Dazed, Hits, and British GQ have followed suit, but the pithy play has been pathetic to say the least.