so when bizarre tweets like this pop up, like it did today
i’ll get DMs and texts and etc asking “holy crap man, what was that tweet all about?”
and i have to explain that i havent worked there for years
and for the last half of the time i was there i had to go through extreme scrutiny to get
of my proposed tweets and instagram posts through
because i no longer had a boss who could shield me from those who didnt truly
live and breathe social media like i do.
so they didnt get it.
imagine if there was a committee who had the power to tell Led Zeppelin
dudes Stairway to Heaven is too long, can you trim 3-4 minutes from it?
and how about give the album a name?
youre trying to do your thing and be creative and witty
AND trying to gain followers all while maintaining a sense of the brand people love
with a fresh spin that is slightly unexpected
and may i say daring.
so i get it why someone in my old seat would *want* to make this tweet
and i also get why there may not be anyone there now who could give that person constructive criticism as to why they should throw it right in the trash
and i am super grateful that for two years i had a boss who could communicate with me in such a way that we could check off all the boxes:
- unique to our brand and our assets
- something others would want to share
when youre dealing with a 90 year old organization that aint easy
especially when the peanut gallery hears Stairway to Heaven and says
this isn’t at all like Whole Lotta Love, what gives?
if i was running the show over there the first thing i would say to the person creating the content is
women have it hard enough,
whore is a powerful word
in context of that movie it means one thing
but out of context, on our feed, even with what you think is a funny caption
it’s easily misunderstood and
should be avoided
in part because
of all the great lines written in the scripts of our overstuffed archives
that one was not one of them.